USA : AoD & Facebook to support Reebok EasyTone camp - Technology News USA

Allurent, the market leader in powering superior online shopping experiences, announced that Reebok has launched an Allurent on Demand shopping experience on Facebook Platform. Allurent on Demand is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers' ecommerce sites and their social media points of presence.Social media plays an important role in how Reebok communicates about products with consumers. In developing the marketing campaign around its innovative new EasyTone footwear line, Reebok decided to take its social media strategy even further. Marcus Spurrell, global head of marketing and digital commerce at Reebok, explains, "I wanted to bring our products to where our customers spend time online -- Facebook -- and really connect our brand's supporters with our new merchandise. AoD was the perfect fit; it gives us better product merchandising, marketing and shopping to help us engage consumers in new ways across the web." Reebok consumers can now browse the EasyTone collection, see outfit suggestions, and learn more about featured products -- all without ever leaving Facebook. Fans can also "click to buy" items of interest on Reebok.com.Reebok also plans to use Allurent on Demand to create interactive shopping experiences on its main ecommerce site, Reebok.com. With a library of widgets to choose from, Reebok can leverage Allurent experiences to enhance the shopping experience on their existing ecommerce site or to support a new marketing campaign. Spurrell says, "Within weeks, we launched an Allurent shopping experience on Facebook. That flexibility is important to our business. Allurent's quick and easy approach means we can experiment with many different types of enhanced shopping experiences."Graeme Grant, chief executive officer of Allurent, says, "Reebok's plans for combining social media with merchandising and shopping are very exciting -- and a great fit for Allurent. We believe that this type of social commerce strategy will be essential for 2010."Leading retailers like Borders, Charlotte Russe and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. The company's signature ecommerce capabilities are delivered through the Allurent on Demand Software as a Service platform, which includes a library of interactive merchandising widgets and a back-end merchandising tool. Using Allurent on Demand, retailers quickly and easily create, update and deploy interactive experiences throughout their ecommerce sites. The result is a superior shopping experience that leads to more satisfied customers and greater sales. Allurent is headquartered in Cambridge, Mass. Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.
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Sri Lanka : Brandix exclusive apparel designs on the catwalk - Apparel News Sri Lanka

The latest designs that propel high street fashion in leading international markets will be on display later this month at a rare exposition of current production styles and exclusive in-house designs by Brandix, Sri Lanka’s top apparel exporter.Billed to be ‘a veritable feast for the eyes,’ the Brandix fashion show will be the opening segment of the Industry Fashion Show that follows the Ethical Fashion Symposium at the Mount Lavinia Hotel on the third day of the Sri Lanka Design Festival 2009 (November 27 – December 6).As the Main Sponsor of the festival, Brandix will play a key role in showcasing to local and foreign visitors the depth of design and production capabilities that have resulted in the Group becoming a preferred supplier to some of the world’s top apparel labels, as well as the ethical and environmental best practices that underpin its business, Ms. Solani De Silva, Head of Marketing at Brandix Lanka Limited, said.“Brandix is a committed subscriber to Sri Lanka’s ‘Garments without Guilt’ initiative, and has a world first in eco-friendliness to its credit,” she said. “It is most appropriate therefore that the Brandix show will be one of the highlights of a day dedicated to ethical fashion.”“From an industry and buyer standpoint, design and development are also critical areas of focus in the global apparel market, and Brandix has invested substantially in developing local design capabilities to service the needs of global vendors. The Brandix design collection will therefore be a revelation for local and foreign viewers,” Ms. De Silva disclosed.Both the sleepwear and lounge categories of the Brandix design collection will showcase the breadth and versatility that its customers have come to expect; offering season-less key items as well as fashion pieces influenced by the latest trends. The casual and lounge ranges will comprise of key silhouettes utilizing the latest wash, print and embellishment techniques to create a fashion-conscious mix aimed at the upper end of the volume retail market. Casualwear channels the urban nomad with utilitarian details and experimental finishes, while lounge, influenced by the latest global street trends, sparkles with youthful energy -- from its oversized, bling hoodies to low crotch harem pants; the focus is on comfort and movement without compromising style. Taking its cue from ‘A Midsummer Night’s Dream’ - the sleepwear and lingerie segment is inspired by the fluidity of its core fabrication -- satin, coupled with airy sheers and dainty, ethereal laces. The emphasis is on fashionable shapes and diaphanous fabrics with attention to detail. From intricate lace appliqué to laser cut technology, the look is sophisticated and seductive yet still playful and fresh.“A vibrant colour palette of saturated brights and neons will create a veritable feast for the eyes,” Ms. De Silva added. This is the fourth consecutive year that Brandix has come forward to support the apparel industry by sponsoring a fashion show that stimulates in house talent and supports local designers. The previous shows supported by Brandix, ‘Fashion Statement 06,’ ‘Fashion Statement 07’ and ‘Colombo Vogue Fashion Statement 08’ were resounding successes.
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USA : NY futures slip this week - Textile News USA

NY futures slipped this week, with December dropping 99 points to close at 66.42 cents.As anticipated we saw a very volatile and active week of trading, although in the end the market did not stray too far from where it had settled over the previous three weeks. The market did expand its recent range on both ends, but only minimally so, and December has now settled the last 22 sessions between 66.42 and 69.05 cents, a range of just 263 points. Even the intraday range is still relatively narrow at 488 points, ranging from 65.73 to 70.61 cents. From a technical point of view yesterday's heavy volume reversal to the downside looks damaging at first, but it did not get validated by a decline in open interest, which would have indicated liquidation or capitulation. Instead, open interest went up by 198 contracts during yesterday's big volume session of 48'342 contracts, which is not a bearish sign! Even though the December contract has liquidated 42'680 contracts since October 30, total open interest has actually gone up by 6'696 contracts and now stands at 193'995 contracts. This is rather unusual and goes to show how much interest speculators and index funds have in cotton these days. While this can be seen as constructive as long as these buyers remain on board, it also harbors certain dangers if they ever decided to exit the market 'en masse', as was the case a year ago when the financial crisis started to unfold.We believe that the correction we are currently seeing is simply a necessary reconciliation between the futures and the cash market as we head into the notice period. When the current bull market started to take hold in early March of this year, nearby futures were trading roughly 10 cents below the A-index. However, as the speculative community fell once again in love with commodities, this spread started to narrow considerably and aggressive spec buying even managed to push the December contract briefly above the A-index a few weeks back.Whenever we approach a notice period, the spread between the A-index and NY futures widens back out in an effort to realign NY futures with reality, i.e. with physical prices. When we look back at the May and the July notice periods, we notice that the spread temporarily widened to 700-900 points before reversing course again thereafter. Only the October delivery period proved to be an exception to this rule, but that was mainly due a lack of open interest, which turned October into a non-event.As we are headed into First Notice Day on November 23, we are once again seeing a pronounced widening of the A-index/NY futures spread. Four weeks ago both values were at around 68.00 cents and since then the futures market has lost some ground, while foreign growths have been playing catch-up. This morning the A-index stood at 71.00 cents, while December futures closed at 66.42 cents. Although the current spread of 558 points is not quite as wide as in previous delivery periods, it may be enough considering that the US crop is the smallest in 20 years and faces quality issues. Also, if it were not for the extremely cheap Pakistan quote, which stands at just 66.00 cents, the A-index would calculate 72.60 cents instead of 71.00 cents. Major exporters like India (71.75), Uzbekistan (73.50), African origins (73.75 - 74.25) and Brazilian (74.75) are probably a more realistic gauge to compare US futures to.
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